When we talk about permanent makeup, cosmetic tattooing and eyebrow shaping, we are in good company. The cosmetic tattoo has a rich, vibrant and colorful history that begins thousands of years ago and continues to develop today with new advances in technique and available pigments.
Cosmetic tattoos for beauty, status and spirit
For thousands of years people around the the world have adorned the face and body with cosmetic tattoos and markings as part of their cultural traditions. Often, it was part of a religious practice, being used to create spiritual connection or rites of passage / initiation.
The practice of tattooing in Polynesia, Tahiti and New Zealand was often used for beautification purposes beyond clan markings of rank and tribal history. European explorers brought the tattoo practices of these cultures and other indigenous tribes back to Europe, where they even became popular with the royal court and upper classes in Britain, Russia and Spain. In 1900 as many as one in five members of the British gentry were tattooed. Queen Victoria was even rumored to have a tattoo.
Permanent makeup: Beauty secrets of the ancient Egyptians
But it was particularly back in Ancient Egypt, where so many of our beauty secrets stem from, that the art of face and body adornment for aesthetic and other benefits really took hold. For the Egyptians, adorning the face with makeup was an art form.
The ancient Egyptians, both the royalty and lower classes, paid attention to beautification. In some instances, they used ground stones, minerals and rocks including malachite, red ochre, kohl, etc. around the eyes, lips and cheeks. The practice was employed in a ritual fashion for protection, fertility, and status. But often it was simply makeup, where adorning ones face with pigments such as these was seen as basking in the essence of Hathor, the goddess of beauty and the cosmetic arts. It wasn’t just removable makeup that was used, the Egyptians also used tattoos in geometric designs as a beauty practice, and they even tattooed their eyes and other body parts.
So we can see evidence that tattooing goes back thousand of years, even to the royalty of prehistoric cultures as seen in this article.
It’s also interesting to note that the ancient Egyptians were the first culture to pay attention to their eyebrows, often removing them completely and then simply drawing them in to precise specifications. Today we have permanent makeup to achieve the same perfection as that of the Egyptian royalty, who were renowned for their attention to beauty.
Cosmetic Tattooing Today
Back in 1997, tattooing became the sixth-fastest-growing retail business in the United States and and has only continued to grow in popularity. The single fastest growing demographic group seeking tattoo services is middle-class, suburban women. And, of course, part of this burgeoning trend is permanent makeup or cosmetic tattoo. Women in particular are no longer as fearful of tattooing, and see it as a genuinely beneficial beautification technique, with a rich history, that can be used to truly enhance their lifestyle and facial balance.
All this brings us to the question, “What exactly is involved in facial balance and symmetry, and how does that relate to beauty and our perception of beauty?” We will cover this and related ideas in an upcoming article on the art of facial balance and beauty. This will once again lead us back to ancient Egypt where the Golden Mean was first understood and used. There happens to be an uncanny appeal to the aesthetics of this ratio.
Jameson’s signature technique, Echoism Brows™, augments facial balance and symmetry in order to enhance the client’s natural beauty. The quest for beauty is an ancient pastime, but at the Art of Eyebrows, we make it as simple and exciting as possible for you with sophisticated and modern techniques, pigments and procedures. Come in for your free consultation on eyebrows, eyeliner and lipliner today.